With the recent escalation of mobile devices it’s now essential that your website is responsive i.e. gives your clients and visitors an optimal browsing experience and allows them to find information whatever the device (mobile phone, tablet or desktop).

We’ve put together seven reasons your business should have a responsive website.

Increase in Mobile Usage
Mobile usage has grown rapidly over the past couple of years and continues to do so. This means that a much higher percentage of your clients and visitors will look at your website on a mobile device. A good experience will enhance their perception of your business.

Improved User Experience
Your responsive website will look great and adapt well to all screen sizes so whether your visitors are using a mobile phone, a tablet or a desktop computer, they will have the same user-friendly experience.

Shopping on Devices
More and more consumers are enjoying the convenience of online shopping, and a high percentage of these will use their mobile phone or device. So you could miss an opportunity if your products or services aren’t easy to view or find.

A well-designed responsive website will give your prospective clients a sharp, contemporary experience when they visit your website. This in turn reduces bounce rates, builds credibility and gives a really positive impression of your business.

Social Media
Social media integration is key. Most social media usage takes place on mobile devices, so sharing links from Facebook, Twitter or Google Plus will result in more visitors to your website.

Search Engines
Google recommends responsive website design and prioritises these over the old static websites. Mobile-friendly websites rank higher than their old competitors, so this is a major incentive to upgrade.

People use their mobile devices for everything from sourcing basic information to making large purchases and they expect to be able to get to and what they are looking for efficiently and easily. If your website isn’t easy to use on a mobile device, they may go elsewhere and you will lose an opportunity.

These are powerful reasons to switch to a responsive website and if you haven’t already, take the next step to responsivity and give your business the support and drive it needs in this digital age.